Web design trends of 2019

  • Mobile first
  • Speed
  • Serifs on screen
  • Personized design
  • CSS3 animation
  • More video content
  • Minimalism
  • Responsive design
  • Typographic design

Mobile First

Google rolled out mobile-first indexing in 2018, which is based on prioritizing content and links from mobile website pages. The initiative will be carried over to 2019, requiring web designers to give priority to the mobile version of websites.

website design 2019


THREE seconds. That’s all users spend in deciding whether to leave or stay on a website. Your design has that much time to convince a user to stay.

Due to the Speed Update algorithm announced by Google in July 2018, designers need to reduce page load time if they want to improve their search engine rankings. Thus, speed should be a second important website design trend in 2019 for designers’ consideration.

Serifs on screen

While sans, with its clean readability, is still the go-to for longer bouts of website copy, more and more brands are turning towards bold serifs in other aspects of their designs such as headers and callouts. There’s a good reason for this: serifs were designed to be decorative, making them perfect for emphasis.

Personalized Design

As a form of visual communication for modern websites, personalized illustration design is more interesting than the abstract text. It has a heavier visual impact and more brand features, which help convey a deeper brand concept. With unique illustrations and bold colors, it is easier to leave an excellent impression on the user.

CSS3 animation

The rise of animation in the past two years has been very rapid.  The use of CSS3 technology makes traditional web design more vivid and easy to use.

More Video Content

Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text.

What is new is the move Google has made toward mixed search page results, featuring video content above standard web pages. This has led websites to prioritize video production in order to make themselves easily searchable and offer content in the most efficient, shareable way.


One of the classic web design trends, minimalism is synonymous with simplicity. Often the first choice for web designers, it embodies the “less is more” principle. The fewer the interface design elements, the better.

Minimalism will continue to dominate the digital landscape in 2019. Animations and fade-in effects that make scrolling more engaging will give web pages freedom to space out their content and thus result in more whitespace, contrast and clear typography without too many distracting elements.

Responsive Design

The rapid development of reading devices in recent years – mobile devices, tablets, TVs, wearables, and desktops – has made designers aware that responsive design should be one of the mainstream web design trends in 2019.

Typographic Design

T he layout of the web page is just as important as the content displayed on the interface.  Adventurous, bold typography impresses the audience. Carefully selected fonts can convey the emotions you need and build a powerful visual hierarchy.